GATHERING AT HOME

在家聚聚

TV COMMERCIAL / EVENT / WEBSITE / CASE VIDEO

Most Taiwanese don’t hang out at home because they think their own place is too small, ugly, messy and uncomfortable. IKEA wants to bring back the true essence of home gather. IKEA created the biggest product ever - a HOME. People can use this 'home' all day as long as they invite family or friends over. This campaign became very popular in Taiwan and was copied by other countries.